With company data breaches on the rise, consumers are becoming increasingly wary of sharing personal information with the brands they love. And with good reason. According to a recent survey, 43 percent of U.S. companies, including both Target and Home Depot, have experienced a breach this year. Even the companies that haven't experienced a data breach are feeling the effects of the growing distrust — especially in the travel industry.

Treading on the heels of the Home Depot's announcement that 56 million credit and debit cards were jeopardized last week, new research shows that 43 percent of U.S. companies experienced a data breach in the past year. That’s a 10 percent increase from the previous year.

More than 485 million wearable tech devices will ship to consumers annually by 2018, according to analyst predictions. But as these devices grow in popularity and number, so do concerns about protecting the data they generate.

With government surveillance of customer data at an all time high, tech companies address their privacy policies around data protection differently, and Apple has made customer data privacy a priority by baking changes into the iOS 8 software update. Customers have good reason to be concerned about companies selling their information to advertisers or companies themselves, especially since privacy policies are often so vague.