September 29, 2014 — 1 min read
Data Breaches Breed Loyalty Program Distrust Among Consumers
With company data breaches on the rise, consumers are becoming increasingly wary of sharing personal information with the brands they love. And with good reason. According to a recent survey, 43 percent of U.S. companies, including both Target and Home Depot, have experienced a breach this year. Even the companies that haven't experienced a data breach are feeling the effects of the growing distrust — especially in the travel industry.