Acronis True Image: A familiar name returns!

Welcome back to Acronis True Image, a leader in digital protection for over 20 years, trusted by over 5.5 million users globally. With a history of preventing more than one million cyberattacks, Acronis True Image stands as a legacy of reliable and secure personal data protection. As cyberthreats become more sophisticated and massive and leverage artificial intelligence (AI), everyone, including home users and home offices, is at risk and must prioritize cyber protection.

We’ve reintroduced the trusted Acronis True Image name to meet these challenges. This all-in-one tool provides advanced anti-malware, real-time antivirus protection, Identity Protection and strong backup and recovery options. Enjoy secure cloud storage accessible from anywhere as well as peace of mind with quick data restoration and minimal downtime in case of data loss. Acronis True Image is user friendly — perfect for both tech enthusiasts and newcomers to digital security, ensuring that everyone can defend against evolving digital threats.

We’re bringing back Acronis True Image for several reasons; you can find out more below:

Due to the huge volume of requests from users

The decision to revert to the name Acronis True Image came from you — our customers. Through interviews and feedback sessions, including insights gathered at various conferences, it became clear that the name Acronis True Image holds significant value and recognition. Users frequently expressed a preference for the original name, citing it as a familiar beacon in the technology landscape.

As you might remember, Acronis was the first software solution to make enterprise-grade full disk imaging available to home users, prosumers and freelancers. Acronis True Image is now rebranded to Acronis True Image. When users recognize a brand name, they are more likely to trust its products and services due to a preestablished reputation for quality and reliability. This is particularly important in the cybersecurity field, where trust and proven effectiveness are paramount.

By bringing back the Acronis True Image name, we are reassuring our users that they’re getting top-notch protection. This familiar name boosts customer confidence, making it easier for users to choose and recommend Acronis True Image to their friends and family. In a market full of new, unproven options, the trusted Acronis brand stands out, giving worldwide users peace of mind that their data is safe.

Home computers must have integrated protection against multiple cyberthreats, system failures and malicious hackers or identity theft. With Acronis, users can completely protect their home and home office environment with one simple tool.

Acronis True Image is the most reliable, efficient, and easy way to protect and manage your computers, mobile devices, and personal digital identity. It delivers fast secure backup & painless recovery, AI-based security, remote management, identity protection* and cyber insurance*. Acronis True Image: reliable and fast secure backup with all round protection, including your identity, for your digital life.

For current users of Acronis True Image, this change is all in the name – expect the same exceptional functionality that gives you secure backup and integrated cyber protection with a more familiar title. We will be spending our efforts on product enhancements as usual, and we will keep enhancing our backup functionalities. Meanwhile, new users can feel confident in choosing a product with a legacy of trust and performance, now under a name that is easier to recognize and remember.

We are excited to reintroduce Acronis True Image. It is more than just a name change; it is our commitment to ensuring our solutions meet the needs of our users in the most user-friendly way possible. Whether they are safeguarding family photos, securing important documents, protecting their identity or multiple devices, Acronis True Image is here to protect what matters most to them.

Welcome (back) to Acronis True Image — because some good things should never change!

*Available in the U.S. for Advanced and Premium subscriptions.